LVMH was looking to increase Hennessy X.O.’s cultural currency by building a first-of-its-kind entertainment platform for the brand.

As the Director of Creative Planning at FRUKT (a part of Octagon), Amy led the team that conceptualized and executed the Progressive Flavors experiential & influencer program, complete with a VIP dinner hosted by Celebrity Chef, Ludo Lefebvre. The multi-channel platform also included the integration of Hennessy X.O. into an episode of Netflix’s “The Mind of a Chef”, during which Chef Ludo paired the delicious beverage with his signature dessert, Millefeuille.

The result? Over 1M social media impressions across the program, including two nights of IRL Supper Club events with over 100 influential guests.