The 10-year-old GoodRx brand faced stagnant growth and lagging brand affinity. Enter the Savings Wrangler, a lovable brand spokesperson with Western flair and a commitment to save Americans time and money on prescriptions.

As the VP, Brand & Creative, Amy spearheaded the strategy, creative direction, and launch of the Savings Wrangler campaign, creating a groundswell of buzz and increasing Unaided Brand Awareness by +8 points in under two months.

And it’s only the beginning for the Wrangler’s story. She’s been such a hit, she’s now showing up in marquee campaigns for all priority business initiatives and is part of a multi-year narrative.