After a tumultuous period, Bally Sports (formerly Fox Sports), was in need of an overhaul.

As VP, Brand & Creative, Amy led the team responsible for the repositioning and rebranding efforts across 14 regional sports networks in the US, each representing its own portfolio of professional sports teams. In under 4 months, the team conceptualized, designed, and produced over 9,000+ assets across marketing campaigns and in-game motion graphics.

The result? A cutting-edge brand, a completely transformed fan experience, and the successful emergence from Chapter 11 bankruptcy into a growing direct-to-consumer offering.