Headspace was one of the first meditation apps to hit the market, but after 11 years, the brand’s growth had slowed. In an effort to expand it’s audience, Amy Davis led the Brand & Content Marketing team to reposition the brand from a “mindfulness app for the coastal elite” to a “mental health app for everyone”.

The Everyday Headspace campaign illustrated how using Headspace could help consumers cope with daily stressors. With 6 different installments, each with a unique and relatable vignette, the campaign appealed to a broad audience and increased consideration for the brand during a critical time in its evolution.